Survey Says: DBC Parent Survey Results

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One of the things I've learned from being a founder of a tech startup is how important it is to discover and respond to what your target audience needs and wants. The most common way to learn from your community is to conduct a survey.

As part of the 2016-2017 Discovery Booster Club (DBC), I organized a parent survey at the end of the May 2016 to find out more about the Discovery community at Northridge. The survey data was gathered both online and in paper surveys submitted at the Discovery Spring Picnic held in May 2016. The survey received 35 responses out of approximately 100 Discovery families enrolled at Northridge. The fully detailed Executive Report is available here.

The DBC Board reviewed these results and the Community Feedback Report to develop the Board Agenda for the 2016-2017 school year. View the detailed 2016-2017 Board Agenda here.

Key Insights

The majority of the responses came from the 2nd, 3rd and 5th grades. The survey also received responses from parents with students graduating from the Discovery Program. The 5th grade class is the largest cohort in the Discovery Program. The 2nd and 3rd grade classes have the greatest number of families who are new to Discovery.

Parents need better information about what is DBC and what it does. 
The majority of respondents weren't sure what is the role of DBC. Less than half of the respondents are aware of DBC's mission to raise funds for the Discovery classroom and provide social and community activities for parents and families in the program. Being part of the Discovery community was tied as the top priority for respondents.

Parents are concerned about what happens after graduating from Discovery. 
The other top priority for the respondents is learning more about the educational opportunities for graduating 6th grade Discovery students. Respondents also stated they would like to see and learn more  about after school enrichment activities.

Parents believe the only way to volunteer is as a ongoing Discovery classroom parent. 
The main barrier to parent volunteering is that most respondents believe that the only way to participate is as an ongoing, classroom volunteer or volunteering during the school day. Respondents were unaware of other ways to volunteer that outside of the school day, such as volunteering for evening events and programs.

Email is the most effective way to reach Discovery Parents. 
Respondents stated that emails from the DBC, Northridge Elementary, and Discovery teachers were the most effective ways to reach them. The DBC website, Facebook page and Thursday Folders were the least effective methods.

Parents would prefer to make an annual donation rather than fundraising. Half of the respondents stated they would prefer to support DBC with an annual donation. Approximately 40% stated they preferred fundraising campaigns. And two respondents expressed interested in an automated donation schedule.